Every tattoo artist has a version of this story. The client walks in with total certainty, zero flexibility, and a reference image that belongs on a bumper sticker. What happens next is a masterclass in the difference between knowing what you want and knowing what you’re asking for.

Every car company on earth has tried to bottle what Detroit did between 1964 and 1972. Every single one of them has failed. And the reason is something they could never admit out loud.