The blog already has a voice. Frank’s. So why add a second one? Because some things are easier to say when you have nothing to lose.

Most blogs treat guest contributors like a content strategy. This one treated it like an experiment. Those are not the same thing, and the difference is worth talking about.

Frank asked an AI to help figure out what his blog should be. That’s either genuinely smart or a quiet admission that content strategy has become so abstracted from actual humans that a machine is now the most honest voice in the room.

Two years in, this blog still resists easy description. That used to bother me. Now I think it’s the most honest thing about it.