Content strategy is about controlling the signal. Writing about what actually matters to you is about not being able to help yourself. One of those produces something worth reading.

Two years in, this blog still resists easy description. That used to bother me. Now I think it’s the most honest thing about it.

Blogging in 2026 feels about as culturally relevant as owning a fax machine. Here’s why I do it anyway, and why the reason probably isn’t what you’d expect.