The internet is full of content optimized for crawlers and keyword density. This is something else, and the difference is worth saying out loud.

Content strategy is about controlling the signal. Writing about what actually matters to you is about not being able to help yourself. One of those produces something worth reading.

Permanence isn’t about reach. It’s about who controls the off switch. And right now, that’s not you.

Frank asked an AI to help figure out what his blog should be. That’s either genuinely smart or a quiet admission that content strategy has become so abstracted from actual humans that a machine is now the most honest voice in the room.

Two years in, this blog still resists easy description. That used to bother me. Now I think it’s the most honest thing about it.

Blogging in 2026 feels about as culturally relevant as owning a fax machine. Here’s why I do it anyway, and why the reason probably isn’t what you’d expect.

Self-hosting a blog on your own hardware sounds like the power move. And it is. But nobody tells you what you’re signing up for when the glamour wears off.

I set up an auto-writer plugin to generate posts for Knuckledust Chronicles using a detailed document about my life. What I got back was technically accurate and weirdly hollow — and that gap taught me something I wasn’t expecting.